Brand activation · concept design · 2026, work in progress
Salon gier
Your brand’s arcade — retro games in a modern event setting
Your brand’s arcade: retro games in a modern event setting, designed by a team of scenography and new media specialists.
Retro games are back in the mainstream. We turn nostalgia and the fascination with analogue technology into brand stations that people film and share. Guests don’t watch an advert — they become part of the brand’s world of games.
The kiosk and the pavilion below are Rewir Studio concept designs. We design every station and every game from scratch, in the colours and identity of a specific brand.
Concept 01 · Kiosk
The small form: a glowing brand sign visible from afar. It works at a festival, a trade fair or a shopping centre.
We design the panels, buttons and screens together with the scenography. The whole technology pipeline, from the game to collecting the scores, is chosen for the brand’s needs.
Concept 02 · Pavilion
The large form: a scenographic installation that brings the brand’s customers together.
Arcade games on the ground floor answer the chess on the first floor. Some play, others cheer from the terrace or rest on poufs and in hammocks.
Play
Games and stations are made to measure. We invent the mechanics together with the brand’s team, starting from the product and its story, and the hero, graphics, colours and sound come from the brand. The gameplay is as simple as on a classic arcade machine: clear within seconds.
Three sample game concepts are a starting point for a conversation, not a catalogue. They run in the browser, on a computer and on a phone: switch between them with the buttons above the screen, and click the game to control it with the keyboard.
Choose a game4 games to try
Pick a festival-goer: he hits harder, she is faster; the computer plays the other. Best of three 60-second rounds. Arrows — move, jump and crouch, “back” — block; Z — punch, X — kick, C — throw a plus. On a phone, an on-screen d-pad and buttons.
Your snake collects green plus signs, the computer’s snake blue ones; a golden plus gives +5. A round lasts 60 seconds. Arrows or WASD; on a phone, swipe.
Three laps against two computer cars; the boost charges while you drive fast. Arrows or WASD — drive, space — boost; on a phone, tap the left or right side of the screen.
Pairs of blocks with a plus fall down; four touching blocks of one colour disappear, and combos multiply the points. A round lasts 2 minutes against the computer. Arrows — move and rotate, space — drop; on a phone, swipes and taps.
An arcade keeps people longer
- 01Rivalry
The day’s ranking builds a community: people come back to beat the record.
- 02Audience
A big screen for the fans turns the game into a show.
- 03Contact
Players leave their contact with consent via a QR code, and the brand gains a customer base.
- 04Grand Final
We invite the best players by text or email to a Grand Final with prizes.
From brief to event
- 01Brief
We get to know the brand, the event and the goal.
- 02Concept
Together with the brand we invent the game and design the stand.
- 03Production
We build the stand, program the game and test it with players.
- 04Event
Installation and on-site technical support.
- 05Report
Number of games played, peak hours, contacts collected.
Every project is priced individually after the brief.
Visualisations
Concept visualisations: rewir.studio
Our realised project · Rewanż
It already works. Rewanż is a live game show we designed and built from scratch: the game, the consoles, the scenography and the visual identity. Rewanż runs as a corporate team-building quiz.
The game draws an audience: at Plac Zabaw players competed at the consoles while the audience cheered in front of the screen all evening. Live rivalry works like a show — it holds even those who don’t play.